The BOM™ Basics: An Introduction to Branding
Let's get into the ABC Basics of Branding!
TO BUILD A BETTER BUSINESS, GET TO KNOW THE BASICS OF BRANDING
Learn how to be intentional when it comes to branding your business for long-term success. Stop approaching branding by focusing on the wrong things and then wondering why nothing is working. Learn what you need to know from the get-go:
- Learn the key foundational branding elements used among big brands.
- Get insight on how to build your brand guidelines effectively.
- Position yourself for success by understanding the different areas of branding.
- Take a high-level look at how branding fits into marketing and advertisement.
- Find out what no one ever tells entrepreneurs when they first start their business.
OMG Brand Story is a brand consulting agency on a mission to help create scores of purpose-driven brands obsessed with standing up for what they believe in, doing what’s right, and manifesting inclusive company cultures that will change the world for the better. We are daring entrepreneurs to step out of fear and into the freedom of their own greatness.
Founded by Olivia M. Gonzalez (OMG), we help businesses clarify and develop their brand guidelines, including their purpose, position, and messaging so they can become the #1 choice in their industry. Using The Brand Optimizer Method™ (The BOM™), our signature process, we help businesses identify what’s at the heart of their brand, target business outcomes, and optimize their business through internal and external brand communications.
Backed by over 20 years of corporate industry experience, Olivia has been a trusted advisor to household names, including Toyota USA, GameStop, TGI Fridays, Rave Restaurant Group, and North Texas Food Bank. Today, through her company OMG Brand Story, she and her team help entrepreneurs and corporate clients learn how to show up as their authentic selves and embrace the power of their stories.
When OMG is not rescuing brands from the edge of structural burnout and setting them on the path to profitability, she’s kicking back in the North Texas sun with her husband Rocky, cats Crazy (left) and Mousey (right), and breakfast tacos in hand!
StartOverview of The BOM™ Basics (4:55)
StartWhat is Branding? (1:59)
StartThree Main Areas of Branding (7:15)
StartBonded in Branding (7:17)
StartWhy are Brand Guidelines Important? (3:50)
StartWhere Does Your Brand Stand? (1:05)
StartThe BOM™ Basics Checklist (2:16)
StartNext Steps (2:46)